It all started with bringing home our first puppy. Over the course of the next 3 years of his life, we discovered something, most pet products were made to appeal to humans, not the pets they were actually meant for. Bright packaging was attractive but strong scents often meant, grooming was a hassle. Soon enough we knew we needed better for our little one and that is where the seed of this small business came from.

We wanted something based in science,crafted with gentle, effective ingredients, and designed with the pet’s comfort in mind because pet care should put pets first, and so that's what we created.

A range of products with transparent labels, easy-to-follow instructions,and gentle organic scents, for a grooming experience that’s stress-free for both you and your pets.